Make Christmas Great Again
Paradise Center's Christmas campaign visual:
Services: art direction, photography, cgi, post-production
Channels: Out of Home & digital
Services: art direction, photography, cgi, post-production
Channels: Out of Home & digital
Paradise Center is the largest shopping mall in Sofia. For their Christmas campaign we were briefed by the creative agency to create "giant" Christmas decorations and incorporate them in a scene with a fashion model, creating a gigantically festive atmosphere. The approved element was the classic red Christmas ball. We rendered the elements in Cinema 4D and composited the photography and CGI together.
Creative agency: Level One Advertising
Client: Paradise Center Sofia
Production: Whaleworx.Studio
Art direction, Set design & Compositing: Emanuela Belovarski
Photography & CGI: Ivaylo Petrov
Model: Paolina Shayer / Visages Models
Styling: Grozdan Mihaylov
MUA: Marina Mladenova
HAIR: Niki Tonev
Client: Paradise Center Sofia
Production: Whaleworx.Studio
Art direction, Set design & Compositing: Emanuela Belovarski
Photography & CGI: Ivaylo Petrov
Model: Paolina Shayer / Visages Models
Styling: Grozdan Mihaylov
MUA: Marina Mladenova
HAIR: Niki Tonev
