MAKE CHRISTMAS GREAT AGAIN
Paradise Center's Christmas campaign key visual: photography & post-production
Paradise Center is the largest shopping mall in Sofia. For their Christmas campaign we were briefed by the creative agency to create "giant" Christmas decorations and incorporate them in a scene with a fashion model, creating a gigantically festive atmosphere. The approved element was the classic red Christmas ball. We rendered the elements in Cinema 4D and composited the photography and CGI together. The final image approved by the client ended up slightly different, but this is our favorite of all proposed versions.
Channels: Out of Home & digital
Paradise Center is the largest shopping mall in Sofia. For their Christmas campaign we were briefed by the creative agency to create "giant" Christmas decorations and incorporate them in a scene with a fashion model, creating a gigantically festive atmosphere. The approved element was the classic red Christmas ball. We rendered the elements in Cinema 4D and composited the photography and CGI together. The final image approved by the client ended up slightly different, but this is our favorite of all proposed versions.
Channels: Out of Home & digital
Creative agency: Level One Advertising
Client: Paradise Center Sofia
Production: Whaleworx.Studio
Art direction, Set design & Compositing: Emanuela Belovarski
Photography & CGI: Ivaylo Petrov
Model: Paolina Shayer / Visages Models
Styling: Grozdan Mihaylov
MUA: Marina Mladenova
HAIR: Niki Tonev
Client: Paradise Center Sofia
Production: Whaleworx.Studio
Art direction, Set design & Compositing: Emanuela Belovarski
Photography & CGI: Ivaylo Petrov
Model: Paolina Shayer / Visages Models
Styling: Grozdan Mihaylov
MUA: Marina Mladenova
HAIR: Niki Tonev
